Adapting and Evolving | August Newsletter


Hello there! It's me, Sri, here to deliver the first of many more newsletters and to bring word of how the site will be changing in the coming days and weeks. But before we dive into that, I would like to first celebrate the fact that we've passed the official 1-year mark of creating Great White & Co. Since then we've received almost 100,000 visitors to the site, and we're delighted with the positive responses to our articles. In 2020 we really buckled down to create more content and despite the small team we've managed to put up a smattering of posts ranging from long-winded reviews to genre centered movie watchlists.

Over the last two months specifically, we started to do what we called system updates, essentially a quick write up about some news that broke that day. Some of these posts have pulled spectacular numbers that have pushed us to the first page of Google for certain search queries. However, these system updates will no longer be our focus going forward and while the last few weeks have been interesting for us in terms of reader engagement, doing those updates is simply not economical.

Frequent readers, viewers, and listeners may already know this but both Alexa and I work on Great White & Co for next to nothing. Pennies if you want rough estimates. I won't speak much for Alexa considering she isn't here to throw in her two cents (pun intended) but speaking for myself, system updates demand a quick turn around in order for them to be relevant and the payoff at the end is nowhere near worth it. And working a full-time job every weekday makes covering news immediately a tough act to juggle. Plus, let's be honest, as nice as the "stick it to the big media companies" narrative is, it's simply not why we get visitors to our site.

So does that mean we're stopping news coverage entirely? No. Not at all. However, during a meeting earlier this week Alexa and I discussed and reassessed our goals for starting Great White & Co. It was to create dialogue and discussion around movies, video games, and books. Whether they be good, bad, or ugly. And our focus on system updates has strayed us from that. So moving forward, any news we discuss will be done on our own terms, at our own pace, and, more importantly, only if we have an interest in the topic. Meaning no more coverage of Pokemon Unite, that no one on the team plans on playing, because it'll get some clicks.

Another thing we discussed was the term that we avoided using for a long time when talking about this site: blog. There seems to be a negative connotation when saying you write for a blog and we have certainly felt that way in the past. But the truth is that's what Great White & Co is at its current state. We take what we do seriously and we do it with love but at the end of the day, it's a group of people sharing their thoughts in writing on our small corner of the web. Moving forward, we will place the team members and their personalities at the forefront of our content so that when you read an article from someone you know exactly what to expect. It should go without saying, but I'll say it now just to put it out there, our articles have and always will be our own honest opinions.

In regards to what specific content to expect, reviews will be our main focus. Looking through our drafts, there are a few reviews that I have started, meaning I wrote the first paragraph for, and not finished. Using the detailed notes from my playthrough, I will go back to finish those up and publish them soon. The next immediate review should be for Gears of War: Ultimate Edition. Also, last month's article on The Last of Us: Part 2 is one of the best pieces I have ever written, and I would love to write more of those as well. The only drawback of that being that they take an incredibly long time to write.

These newsletters will also be more frequent from now on in order to keep everyone up to date on what the team is playing, watching, and reading. As for myself, I have just recently finished Ryse: Son of Rome on Xbox One and am debating on my next game as I near the end of my Xbox Game Pass subscription. The next game I want to play is a toss-up between Assassin's Creed: Odyssey and Modern Warfare 2 Remastered but we'll see what I actually end up choosing. I watch too many movies for it to be worth listing (I've watched 8 movies in the first 7 days of August) but I will give a shoutout to The Wolfman (2010) for being the best werewolf movie I've ever seen. Lastly, I'm reading/listening to The Outsider by Stephen King and I am captivated by this story. It is equal parts sad, intense, and intriguing. I am close to the halfway mark and I can't wait to get to the end. This is the first King novel I have ever read and I think his writing is masterful.

That brings us to the end of the newsletter. Thank you so much for reading and supporting Great White & Co. We appreciate all our readers and their kind messages. Hope all of you are staying safe out there and until next time you can follow us on social media @greatwhiteandco or me @sdskandco!

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